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  • Charlie Winn

Be more effective with your time by using Eisenhower's Matrix to plan your work.

As a business coach, one of the most common issues I encounter with my clients is a lack of effective time management. Many entrepreneurs and business owners feel overwhelmed by the constant stream of tasks and responsibilities that come with running a business, and struggle to prioritise and manage their time effectively.

One powerful tool that can help with this is the Eisenhower Matrix, also known as the Eisenhower Decision Matrix or the Eisenhower Box. This simple tool, named after the US President Dwight D. Eisenhower, is a way of categorising tasks based on their level of importance and urgency, and can be a valuable tool for planning your work and managing your time more effectively.


The Eisenhower Matrix is a four-quadrant matrix, with "urgent" and "important" on the x-axis, and "not urgent" and "not important" on the y-axis. The four quadrants are as follows:

  1. Quadrant 1: Important and Urgent Tasks in this quadrant are both important and urgent, and should be dealt with immediately. Examples of tasks in this quadrant include dealing with a crisis, meeting a deadline, or responding to a client's urgent request.

  2. Quadrant 2: Important and Not Urgent Tasks in this quadrant are important, but not urgent. These are tasks that are important for your business or personal development, but can be scheduled for later. Examples of tasks in this quadrant include planning and strategising, networking, and training.

  3. Quadrant 3: Not Important and Urgent Tasks in this quadrant are not important, but urgent. These are tasks that can be delegated or outsourced, such as answering email or voicemail, attending unnecessary meetings, or dealing with minor interruptions.

  4. Quadrant 4: Not Important and Not Urgent Tasks in this quadrant are not important and not urgent. These are tasks that can be eliminated or deferred, such as browsing social media, watching TV, or playing video games.

By using the Eisenhower Matrix to categorise your tasks, you can quickly identify which tasks are most important and urgent, and prioritise them accordingly. This can help you to be more effective with your time, as you can focus on the tasks that truly matter, and minimise the time and energy spent on unimportant or unnecessary tasks.


However, it's important to note that this is a tool to help prioritise, not to completely get rid of all the tasks in quadrant 4, because taking some leisure time is also important for your well being and productivity in the long run.


Additionally, it's important to understand that the Eisenhower matrix is a tool to help you prioritise, not a one-time solution. Regularly reviewing your tasks and reassessing their importance and urgency can help you to stay on top of your workload and continue to be effective with your time.


In conclusion, by using the Eisenhower Matrix to plan your work, you can be more effective with your time by identifying and prioritising the most important and urgent tasks, while minimising the time and energy spent on unimportant or unnecessary tasks. However, it's important to remember to periodically review and reassess your tasks to ensure you are still on top of your workload and to take some leisure time for your well being.

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